Phytomer
Year
2016
Deliverables
- UX Design
- UI Design
- Visual Identity
Beauty by the Sea :
A New Identity
ABOUT
For nearly 50 years, Phytomer has been transforming the sea into skin care to effectively reveal women and men’s beauty: a natural, authentic, vibrant beauty.
HOW
With the rest of the team (art directors and project managers), we had to rethink and overhaul the entire identity of the website (branding and e-commerce). We had to modernize their assets and create a new experience for their customers, with a focus on the approach of the products and the scientific method behind it.
We worked closely with internal developers during all the project, as they built a new CMS for the client.