Le Drenche

Client

Year

Deliverables

About

LeDrenche.fr is a website / magazine about society and politics. They invite their readers to participate into online debates on their platform.
Logora.fr is an online public debate platform, opened to anyone, that invite french citizens to discuss and debate about various topics.

LeDrenche would like to develop the user experience of their readers. As they share the same DNA with Logora, they wanted to integrate the tools Logora developed, directly to their website.
I had to think about how we could do it, and what it could imply regarding their existing (and non-existing) readers.

How

First, I conducted some User Research to understand how their current readers use their website, and what it means to them to participate into an online debate. Every debate on LeDrenche relies on an article.
From the interviews and surveys I conducted, apart from the current debating tools, I observed that a lot of pain points were related to the userflow that can be a bit cumbersome sometimes.
So I decided to simplify how current readers (or not) would approach the articles, to create more engagement.
Then, I moved the current comments (related to the debate and the article) to another dedicated section, so the readers can easily have a look at it.